I definitely recommend the HBR article as well. https://hbr.org/2017/05/how-our-company-learned-to-make-better-predictions-about-everything https://hbr.org/201

I definitely recommend the HBR article as well. https://hbr.org/2017/05/how-our-company-learned-to-make-better-predictions-about-everything https://hbr.org/2017/05/how-our-company-learned-to-make-bett... "Founders bet years of their lives on finding product market fit, investors bet billions on the future value of ambitious startups, and executives bet that their strategies will increase a company's prospects. Here, predicting the future is not a theoretical superpower, it's part of the job."