Gotta love the cute examples they use, such as placing an order with the local baker... WhatsApp will become incredibly powerful if this is executed properly.

Gotta love the cute examples they use, such as placing an order with the local baker... WhatsApp will become incredibly powerful if this is executed properly. I wonder how this might affect people's perception of the app generally though? I use it to chat with friends, not businesses. I suppose Facebook underwent a similar transition and survived.