Isn't this the fundamental working of social media and advertising? Most people are not aware of, or can't afford to think about, the rights they're tossing out

Isn't this the fundamental working of social media and advertising? Most people are not aware of, or can't afford to think about, the rights they're tossing out. So they're sold to bidders, creating billion dollar enterprises. I think one of the most insidious concepts in the modern world is "free", when multiplied by the internet.