http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stores-know-youre-pregnant/ http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stor... Target may

http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stores-know-youre-pregnant/ http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stor... Target may have been too successful in this goal; as Duhigg writes, one teenage customer in Minneapolis was "outed" as being pregnant by a coupon mailer sent to her house. Her father was justifiably upset to see Target offering his underage daughter discounts on diapers and cribs, though he was perhaps more upset when he discovered Target knew more about his daughter's personal life than he did.