We would end up with a small section of middle class consumers who are aware of the privacy issues and its effects and willing to choose businesses based on mer

We would end up with a small section of middle class consumers who are aware of the privacy issues and its effects and willing to choose businesses based on merit as well as price. I worry that this still leaves most people in a class comprised of those who can't afford choice or doesn't find the issue pressing enough (either because the are not aware of the amount of data compiled on them, or because they don't find it harmful; or even prefer it).