"Everybody should be able to answer the question, “why am I doing this?” Otherwise they’re likely to be doing things right, but not the right things." This de

"Everybody should be able to answer the question, “why am I doing this?” Otherwise they’re likely to be doing things right, but not the right things." This deserves more attention. While it is certainly critical to the point the author makes, I think it goes beyond far that. With every employee being able to answer the question "why am I doing this?" clearly you can achieve a far greater sense of accomplishment among your staff. This has positive side-effects for much more things.