Yes - perhaps - but If I'm a small business looking for a thing that does X - I want to know if this is in the ballpark for me - or perhaps this is targeted at

Yes - perhaps - but If I'm a small business looking for a thing that does X - I want to know if this is in the ballpark for me - or perhaps this is targeted at someone bigger. Price is a helpful way to determine that - because god knows, you can't figure that out from the marketing gobbledygook on the website anymore. The ROI doesn't matter if you can't afford the investment in the first place.