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I blame A/B testing actually. Too many folks run experiments without choosing which metric to optimize carefully. Here, marketers probably monitor click-through
by nicolasehrhardt 9y ago
I blame A/B testing actually. Too many folks run experiments without choosing which metric to optimize carefully. Here, marketers probably monitor click-through rates of their main homepage buttons. And unfortunately, if you change the landing page text from a few actually descriptive sentences to the BS described in this article, you probably end up with higher click through rates on your buttons.
- mrhappyunhappy 9y agoI run a/b tests and this is the furthest from the truth. A good tester works with professional copywriters who create clarity not add to confusion.
- inthewoods 9y agoMost of the B2B companies I've worked for don't have enough traffic to perform an A/B test in anything short of 6 months.