Short of equilibrium by government/societal-mandate, being a business and ending up in market equilibrium is really quite difficult/dangerous. You have to be in

Short of equilibrium by government/societal-mandate, being a business and ending up in market equilibrium is really quite difficult/dangerous. You have to be in equilibrium with at least one but far more likely multiple other entities, you can't collude with them because that would itself be anti-competitive towards new entries into the market, and so you need to make new advances / optimizations at the same rate as your competition, or else one of you is going to destabilize the equilibrium.