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I wish this were actually about cold calling techniques--i.e., how to honestly approach someone and maximize the importance of the information you transfer to t
by Helianthus16 16y ago
I wish this were actually about cold calling techniques--i.e., how to honestly approach someone and maximize the importance of the information you transfer to them--instead of how awesome cold calling is.
excuse me, how awesome 'good' cold calling is. god. "why it's good that cold calling is so difficult for most sales people"
because that makes it more exclusive. bleh. hacker news was made less worthwhile with this link.
- edkennedy 16y agoI was thinking the discussion on the Hacker News thread would make this link worthwhile.
- dpatru 16y agoHe gets more specific later in the article. It seems that the key to effective cold calling is patience and seeing things from the prospect's perspective. Cold-calling is difficult for most people because they don't have the patience to understand the prospect's needs and help the prospect understand his own needs and how the product they're selling can help meet them. Bad salespeople try to convince prospects to buy their product. Once you understand the basic principles of effective selling, it's up to you to creatively apply these principles in your own situation. There is no one true cold-calling technique in selling just as there is no one true programming technique. The best you can do is study the basic principles and examples of their application.