8 ms·
Everything is dependent on your market. To paraphrase Dharmesh Shah, "enterprise products are sold, not bought." Part of that selling process is making sure pro
by j_b_f 16y ago
Everything is dependent on your market. To paraphrase Dharmesh Shah, "enterprise products are sold, not bought." Part of that selling process is making sure prospects know you exist, and understand the value you provide. Cold calls are one way to do that. Not a very cost effective (or effective) way to do it, but still one way.
Personal example: today I got a cold call from a guy who runs a shop that produces short video interviews with companies and their customers. Their product looks awesome, but they're so small and I new I probably would have never found them otherwise. We'll probably use them.
On the other hand, if we do it, that'll be the second cold-call product I will have purchased in 10 years running this business.
- lsc 16y agomy biggest issue was his "all businesses depend upon cold calling" statement, which is simply not true. But yeah, in your case, that sounds like a company I might buy services from... but I wouldn't respond to a 'cold call' at least not via phone, just 'cause I find that so offensive. (I might respond if the sales pitch was soft, and it was pitched in a semi-social place. A "oh, and what do you do?" at a local hangout, sure, i might buy from that, if I thought that the method of sales wasn't adding significantly to what I'd pay (which is to say, if the product wasn't available from a 'price on the website is what you pay' type vendor.)