At this point you are using policies and procedures to fix misalignment of goals. Seems like something has gone wrong way earlier? I am trying to keep sales and

At this point you are using policies and procedures to fix misalignment of goals. Seems like something has gone wrong way earlier? I am trying to keep sales and support directly plugged into engineering, with latter being responsible for establishing, policing, and communicating proper scope. It educates sales of what's possible, but also educates engineering of the real-world impact of their action and inaction. We're a still a small company though, I don't know if I can keep it that way.