> I'm not entirely clear why the author felt it was a productive use of his time to write several thousand words on this. HSBC aren't likely to be swayed by suc

> I'm not entirely clear why the author felt it was a productive use of his time to write several thousand words on this. HSBC aren't likely to be swayed by such an article. They've been fined billions, they're probably not worried about being "called out". Likely the author is thinking it's the last resort, and it has been shown to work a number of times before for other persons (eg problems with google/apple/and so on).