"Since this experiment used targeted findability tasks, more time and effort spent looking around the page are not good" Meanwhile we now (maybe) understand wh

"Since this experiment used targeted findability tasks, more time and effort spent looking around the page are not good" Meanwhile we now (maybe) understand why sites like eBay are SO effective for selling - they may be clunkier to navigate but people maybe spend longer looking at them and subconsciously ingesting all the marketing messages whilst around to find something else on the page.