There does seem to be a few brutalist articles knocking around lately but I think it'll stay a niche. Most designers are actually pretty lazy (or just prone to

There does seem to be a few brutalist articles knocking around lately but I think it'll stay a niche. Most designers are actually pretty lazy (or just prone to following trends, like other professions?) and would be happy to follow any good design docs (Material Design etc) then apply their own interpretation. But with brutalist UI, since it's usually accompanied by a sort of shock factor, it requires a bit more ingenuity than just choosing a unique colour palette. It also tends to be hit-or-miss, and that's risky. There's some noise about creating the next interface for flat screens and VR/AR (Microsoft again) which as long as VR isn't mainstream, I think it'll be more of a play (and fad.) I also think that the ideal UI doc (may not be the next trend) combine skeuomorphism and flat while leaving plenty of space for designers to express their own ingenuity through content. At this moment, you can feel UI dictating how the content should be created and organised; all those one-scroll container webpages and humble-braggy profiles bore me to death. But the best UI takes a back seat while content is the main performer, OR, at the very least there is a variable organic component - Google's doodly homepage fits the latter actually. This sounds so stupidly obvious to point out, but I feel that too much effort is being spent on innovating UI than the content itself. Content is far more exciting and challenging! Storytelling is often done in one medium, but what if you use several, one for each small part of the experience? What if you focus on creating multiple micro experiences? (Not necessarily animated micro-interactions.) That for me is the real task of UX designers - not just organise flow but how best to present content as a memorable story.