5 ms·

Except that those aren't the proper capitalizations of those companies/products. NeXT Computer's would've been capitalized that way. "macOS" is actually the spe

Except that those aren't the proper capitalizations of those companies/products. NeXT Computer's would've been capitalized that way. "macOS" is actually the spelling in Apple's trademark for their OS, after the rebranding (http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:yupimn.8.4 http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:yup...). Part of the branding is the contrast against standard capitalization conventions in English.

jacquesm 9y ago
Apple is just as free to use some fancy spelling to enhance their branding as I am to ignore that fancy spelling. As if what some marketing bozo dreams up gets to be the law of the land.
- khedoros1 9y ago
  True, true. And I'm free to call you "Jack-o-Matt", "Fizzlepitch", "qwjehkjsaldhaeb", and so on, calling them different, but correct, stylistic representations of your name. What you want to be called isn't "the law of the land". Your opinion of the "correct" representation of your identity should hold more weight than my opinion, though. I'm not arguing ability, I'm arguing correctness.
  - jacquesm 9y ago
    Yes, but my identity is a legal identity and your mis-spellings would have some interesting side effects if you for instance tried to have me served. Hint: don't try that. And whether I write ios, iOs, IOS, iOS or whatever the correct spelling is doesn't matter one little bit.
    - khedoros1 9y ago
      Heh. If you were serving an oddly-named company as a legal entity, or referring to a product of theirs in a legal document, I assume that you'd use whatever your lawyer deemed to be the least-ambiguous representation of the name, regardless of your own disdain for that representation.
      - DerekL 9y ago
        That reminds me of a line from Apple's response to an ITC complaint from HTC: > Apple denies that its correct name is Apple, Inc. The correct name of Respondent is Apple Inc. http://www.fosspatents.com/2011/11/apple-to-htc-dont-you-call-me-apple-inc.html http://www.fosspatents.com/2011/11/apple-to-htc-dont-you-cal...
brianpan 9y ago
Not just capitalization. Yahoo! Inc includes an exclamation point.
Angostura 9y ago
You are under no obligation to use a companies' preferred marketing capitalisation. The house styles of quite a few journals simply say capitalise trademarks as standard English.
- Doctor_Fegg 9y ago
  Exactly this. When editing a news-stand magazine I consistently preferred standard capitalisation over companies' own attempts to stand out via ever more creative orthography. Google could decide to call itself G00GL3!!!!*^o^o^o if it wanted and that would be their prerogative, but I guarantee you 99% of print publications would still call it 'Google'. Basically, you don't get to control what others call you.
- khedoros1 9y ago
  Taking it further, I'm under no obligation to call anyone or anything using the nomenclature or styling that they've chosen for themselves, or had chosen for them. But that's not my argument. My argument is that whoever possesses a particular identity should be the ultimate arbiter of the "correct" way to represent it.
  - VintageCool 9y ago
    The correct way to represent any particular identity is the representation which gets you understood by your audience.

jacquesm 9y ago

Apple is just as free to use some fancy spelling to enhance their branding as I am to ignore that fancy spelling. As if what some marketing bozo dreams up gets to be the law of the land.

khedoros1 9y ago
True, true. And I'm free to call you "Jack-o-Matt", "Fizzlepitch", "qwjehkjsaldhaeb", and so on, calling them different, but correct, stylistic representations of your name. What you want to be called isn't "the law of the land". Your opinion of the "correct" representation of your identity should hold more weight than my opinion, though. I'm not arguing ability, I'm arguing correctness.
- jacquesm 9y ago
  Yes, but my identity is a legal identity and your mis-spellings would have some interesting side effects if you for instance tried to have me served. Hint: don't try that. And whether I write ios, iOs, IOS, iOS or whatever the correct spelling is doesn't matter one little bit.
  - khedoros1 9y ago
    Heh. If you were serving an oddly-named company as a legal entity, or referring to a product of theirs in a legal document, I assume that you'd use whatever your lawyer deemed to be the least-ambiguous representation of the name, regardless of your own disdain for that representation.
    - DerekL 9y ago
      That reminds me of a line from Apple's response to an ITC complaint from HTC: > Apple denies that its correct name is Apple, Inc. The correct name of Respondent is Apple Inc. http://www.fosspatents.com/2011/11/apple-to-htc-dont-you-call-me-apple-inc.html http://www.fosspatents.com/2011/11/apple-to-htc-dont-you-cal...

brianpan 9y ago

Not just capitalization. Yahoo! Inc includes an exclamation point.

Angostura 9y ago

You are under no obligation to use a companies' preferred marketing capitalisation. The house styles of quite a few journals simply say capitalise trademarks as standard English.

Doctor_Fegg 9y ago
Exactly this. When editing a news-stand magazine I consistently preferred standard capitalisation over companies' own attempts to stand out via ever more creative orthography. Google could decide to call itself G00GL3!!!!*^o^o^o if it wanted and that would be their prerogative, but I guarantee you 99% of print publications would still call it 'Google'. Basically, you don't get to control what others call you.
khedoros1 9y ago
Taking it further, I'm under no obligation to call anyone or anything using the nomenclature or styling that they've chosen for themselves, or had chosen for them. But that's not my argument. My argument is that whoever possesses a particular identity should be the ultimate arbiter of the "correct" way to represent it.
- VintageCool 9y ago
  The correct way to represent any particular identity is the representation which gets you understood by your audience.