"Why advertise this way?" How else is your brand going to be talked about incessantly and shared over the Internet by millions across the world? All in a 24/48

"Why advertise this way?" How else is your brand going to be talked about incessantly and shared over the Internet by millions across the world? All in a 24/48 hour period. No other brand is currently being talked and raved about currently and in the same volume. I'd love to see the effect this campaign had on their sales.