Another thing that e-commerce sites probably are doing wrong? The "hamburger" icon on mobile for your product categories. Here's NN Group's video on the topic:

Another thing that e-commerce sites probably are doing wrong? The "hamburger" icon on mobile for your product categories. Here's NN Group's video on the topic: https://www.youtube.com/watch?v=rdeoPuPzONg https://www.youtube.com/watch?v=rdeoPuPzONg . All these seemingly small design issues add up and before you know it, you're losing serious money because poor design kicks your your customers out of the conversion funnel. Also, mad props to NN Group for their work on usability and making the web a more sane medium. Their people have been doing usability research for decades and Jakob Nielsen's UseIt.com used to be one of the most useful sites for web designers.