Yes, but AR is really just a means to an end. ARKit could lead to the discovery of a killer app or two, similar to how Uber/Lyft's ride-hailing app is the kill

Yes, but AR is really just a means to an end. ARKit could lead to the discovery of a killer app or two, similar to how Uber/Lyft's ride-hailing app is the killer application for lots of people with GPS-equipped smart phones, even though phones have had GPS tracking for ages but use was limited to mapping apps.