I don't think it's "perfect", but I think it's named better than most projects are. 1. There's a shorthand "pmOS". "postmarketOS" is at least easy to Google (P

I don't think it's "perfect", but I think it's named better than most projects are. 1. There's a shorthand "pmOS". "postmarketOS" is at least easy to Google (PMOS has too many meanings). 2. It's descriptive and tells me more about what it is than most names do. Maybe they could rebrand for wider appeal later. 3. The common phone consumer wouldn't pay more attention if it had a flashier name, either. They'll buy a phone based on rumor and what their friends have, and they certainly aren't going to look at replacing the OS with something new. 4. I imagine that the company might fork the repo and rename it whatever they want, in that case. "Mobilios\", then a tiny text at the bottom "powered by postmarketOS". I'm not a branding expert either, but I know that it pisses me off when there are 3 layers of branding and marketing before I can get to what the product actually is*.