The core of the issue is that good personalized customer support doesn't scale the same way technology does and it never will. If you want to put a face to cust

The core of the issue is that good personalized customer support doesn't scale the same way technology does and it never will. If you want to put a face to customer support, a person helping a person, you can maybe be helping 3-5 people at once. To help another person you have to hire another person. A dedicated server chat-bot can be helping 500. Most companies don't want to be customer service companies.