> People love being locked in. Are you serious? I think Keurig succeeded because it was able to offset the lock-in with genuine convenience and better coffee t

> People love being locked in. Are you serious? I think Keurig succeeded because it was able to offset the lock-in with genuine convenience and better coffee than most people were drinking. If the idea will re-emerge, I'm sure it will be more focused on customer convenience rather than lock-in. Literally every single "feature" of juicero was there to enforce the lock-in. The camera, qr codes, always-on wifi, proprietary bags. It's a miracle the company lasted this long.