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Even if your product is software, it doesn't matter at all if nobody knows about it and/or buys it. How do people learn about a product? Marketing teams. How do
by jsjohnst 9y ago
Even if your product is software, it doesn't matter at all if nobody knows about it and/or buys it. How do people learn about a product? Marketing teams. How do people buy a product? Sales teams. Neither of which report to a CTO customarily.
As someone who has been a VP of Eng and/or CTO in multiple startups, I'd love+ to say my value was the most important, but the truth is that simply isn't correct. It's a team effort and everyone has to be putting in effort to succeed.
+ - actually, I wouldn't, but you get my point hopefully ;)
- slackingoff2017 9y agoEh, I don't buy it :). Every company has sales, accounting, marketing. The thing that makes a software company special is their technology.
- f_hckr_news 9y agoNow kith
- meric 9y agoI suppose the task at hand is then to differentiate between whether it is a software company or a company using software.