I very briefly (for reasons that will soon become apprent) dated someone who runs a watch company exactly like that, while portraying themselves as a "Silicon V

I very briefly (for reasons that will soon become apprent) dated someone who runs a watch company exactly like that, while portraying themselves as a "Silicon Valley entrepreneur". They buy watches from China, and using tactics such as the one described, sell them at a premium. They even have the fake humanitarian BS about how their watches are handcrafted by women in 3rd world countries blablabla. Last I heard from them, they were planning a kickstarter because they had it in their head that it was the logical next step. When I tried to point out the arguable dishonesty of the whole venture, they told me [verbatim from text messages] : "I'm selling a lifestyle brand. I just want people to know my brand". Heh. Charlatans have been a thing since humans have been able to grunt at each other.