Without evidence to the contrary, it also seems reasonable to relate declining movie ticket sales with increasing piracy. I think we all know what's wrong with

Without evidence to the contrary, it also seems reasonable to relate declining movie ticket sales with increasing piracy. I think we all know what's wrong with doing that. The right way to run this sort of experiment would be to track how much music someone buys for a while, then give them a mildly inconvenient all-access pass to iTunes or something (a la Rhapsody) and see what changes.