possible, though I don't think that was it. their prices were more than 2x the cost of the low end of wash-and-fold services, maybe a little below the high end.

possible, though I don't think that was it. their prices were more than 2x the cost of the low end of wash-and-fold services, maybe a little below the high end. their infrastructure shouldn't have cost much. maybe they hired too many people too quickly. my own guess is that growth stagnated.