The rate card on the Bloomberg article says it all: get enough 'followers' and you are into big money. Whether those followers are real, bots, or created by ins

The rate card on the Bloomberg article says it all: get enough 'followers' and you are into big money. Whether those followers are real, bots, or created by insiders at Instagram is open to examination. Gary Vaynerchuk and his company Vaynermedia have played a role in making the big advertising holding companies see perceived value in 'influencer relations'. Vaynerchuk's (2.2 million followers) instagram presence reminds me of Chairman Mao's little red book, with endless exhortations to strive and succeed. https://www.instagram.com/garyvee/?hl=en https://www.instagram.com/garyvee/?hl=en Glassdoor suggests a different reality at his company https://www.glassdoor.com/Reviews/VaynerMedia-Reviews-E482441.htm https://www.glassdoor.com/Reviews/VaynerMedia-Reviews-E48244...