I think Uber has intangible assets and a fortress (it's competitive). It's more like a Coke. It's not a technology company, really. It's a highly competitive lo

I think Uber has intangible assets and a fortress (it's competitive). It's more like a Coke. It's not a technology company, really. It's a highly competitive logistics company with intangible brand. But I can see how from the prism of hacker news and Silicon Valley it looks like a technology company. The technical part was their at conception but I think its innovation is more a style of business utilising precarious labour that is highly competitive & fierce (for better or for worse). It's like Toyota in its innovation in how to conduct business. For instance, I would say Google is clearly a technology company. But I think Uber has introduced a new style of business and organising labour, as Toyota did. So it's more an industrial innovation.