The aggregators I looked into working with (5+ years ago) required that you offer rate parity. You had to guarantee that for a given room+date+conditions you wo

The aggregators I looked into working with (5+ years ago) required that you offer rate parity. You had to guarantee that for a given room+date+conditions you would give the lowest price to them as you would anywhere else. The way around it was to offer more flexibility for direct bookings or throw in breakfast.