3 ms·
I'm actually finding a TON of synergies in running a micro-site internally. I control the volume of sales through my own Facebook ads. If, for example, I were t
by lxmorj 9y ago
I'm actually finding a TON of synergies in running a micro-site internally. I control the volume of sales through my own Facebook ads. If, for example, I were to land a large client, I can dial down my internal sites' traffic to free up my team to absorb that new business while we hire and train more staff. If we lose a client I can also up my spend to keep my staff busy. Essentially it works as a labor-demand-smoother.
We're also using our small sites as training grounds for our warehouse team. Few of our best people are content packing boxes forever, so giving them things to grow into (managing a site, marketing, sales, customer support, etc) helps us retain good people longer.
Also "get sued by the president" is on my bucket list.