Sure, they'd do it. But when 85% of your friend network wasn't at this party, and they start complaining about you not being on, and you stop getting invited to

Sure, they'd do it. But when 85% of your friend network wasn't at this party, and they start complaining about you not being on, and you stop getting invited to things (because people assume their FB friends list really is their entire friend base), would you really have the willpower to stay off? Not you personally, really I should phrase that, "what percentage would stay off"? The social pressure has lifted, suddenly it doesn't seem worth the trouble. It and certainly doesn't seem worth the meta-trouble of a continued checkup process to make sure nobody defects. I think the point of this article is that people don't care as much as they think they should. They just try to convince themselves they do. Not pretty (kind of scary), but a fact we'll have to come to terms with.