4 ms·

If the fines are for behavior during the time they were together I don't see any separation now being worth the paper it's written on.

• Tuna-Fish 9y ago
  They are not trying to avoid fines, they want to prepare for the possibility that the company will be forced to split into multiple (truly) independent entities. When the split is done carefully beforehand, the loss to shareholders is minimized compared to a much more abrupt split done by a court of law.
  • robbiep 9y ago
    Another way to look at it is now it's easy to divest some of those entities
  • ikeboy 9y ago
    The parent links to an EU article about fines and another sibling comment said it would help protect against fines.
  • ma2rten 9y ago
    If there was a split it would be inside Google, not splitting Google from other bets.
  • theduncan 9y ago
    If they were going to do this, they would have pulled the advertising out of google. This would drop what Google makes, but would also reduce what Google can be fined in the EU. *edit, I mean the legal entity that sells the ads. DoubleClick, adsense,...