While I agree, I don't think it's the case every VC desires to appeal to the average consumer. Companies ranging from Gucci to Rolls Royce to Tesla have made a

While I agree, I don't think it's the case every VC desires to appeal to the average consumer. Companies ranging from Gucci to Rolls Royce to Tesla have made a good business for themselves knowing what the above average consumers they want to cater to like. Thus VCs, like any company, should be judged as to how well they know their target audience. At their price point, Juicero clearly wasn't wanting to appeal to the average consumer. But they instead missed the mark in appealing to their target market--the wealthier than average.