> The fact that it's a juicer The biggest problem is Juicero isn't a juicer. Juicero's market was limited because the average customer doesn't want to pay a pr

> The fact that it's a juicer The biggest problem is Juicero isn't a juicer. Juicero's market was limited because the average customer doesn't want to pay a premium for juice press theater. Shoving juice into packs that are hard for the consumer to access is simply a worse experience than the status quo containers of juice.