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I don't think the price point per se is an issue, people happily pay over 400 for a quality juicer. But the kind of person who does that probably wants the full
by Grustaf 9y ago
I don't think the price point per se is an issue, people happily pay over 400 for a quality juicer. But the kind of person who does that probably wants the full experience, chopping the vegetables etc. This experience just seems too similar to just buying high quality juice in the shop.
I know this model works for coffee, but there the prefab alternative is not an option.
- CodeWriter23 9y agoI think the "full experience" you speak of is getting fresh juice rather than some pre-oxidized slurry in a bag. And shame on the VCs for not using their heads. You can't get a half pint of juice out of a pint bag of fruits and veggies. Which reminds me of my brilliant idea of making fresh squeezed lemonade for our wedding guests. I had to cut a whole 25lb box of lemons in half and then press them into the Kitchen Aid to get about two quarts of juice. It took me hours and a lot of elbow grease to do that.
- krrrh 9y agoMost people I know with juicers also like the fact that they can save money by throwing in fruit or veg before it goes bad. It makes it easier to capture the shopping surplus that otherwise ends up in the trash. The QR-code scanning Juicero basically does the opposite.