Well, why AMP, and not plain HTML? It's pretty clear at this point that AMP isn't any faster than simple HTML, and some of the limitations are clearly shift co

Well, why AMP, and not plain HTML? It's pretty clear at this point that AMP isn't any faster than simple HTML, and some of the limitations are clearly shift control (and advantage) to platforms like google, away from the hosting site. I mean; stripped down pages are way overdue, but it's mixed in with some unnecessary powergrabbing and arbitrary restrictions. And it's not like it's hard to strip down pages.