The only person who cares about that, though, is the audience. Advertisers as a group don't really care that much. Right now, Online Ad Spend is growing indus

The only person who cares about that, though, is the audience. Advertisers as a group don't really care that much. Right now, Online Ad Spend is growing industry wide, so fraud like this is just chalked up as an efficiency loss, on growing market. No one else in the chain cares.