I think Uber for X is a fine term. It's short and conveys the idea unambiguously. It also filters out people who can't separate their feelings for Uber from th

I think Uber for X is a fine term. It's short and conveys the idea unambiguously. It also filters out people who can't separate their feelings for Uber from the abstract idea being discussed, which tends to be a net win. The main issue is that Uber for X is very hard to pull off, as the article illustrates. So it doesn't really matter how you pitch it. Grubhub is Uber for food, for example. Perfect description and no negative baggage.