Agreed; in fact, the title falsely (or maybe ironically) conveys a positive attitude about how it's an "art," thereby attracting people who, like me, wanted to

Agreed; in fact, the title falsely (or maybe ironically) conveys a positive attitude about how it's an "art," thereby attracting people who, like me, wanted to hear about some gloriously and baroquely over-engineered side project that will never see the light of day. A large investment of time, effort and craft into something, for its own sake, with no heed to whether it will ever "ship": That's what art is, man! Should've been titled something like "Don't Over-Engineer Your Side Projects" or "How to Make your Side Project Resemble Your Day Job (If You Work for Sensible People)"