A little bit of pop psychology from my end... I don't think people start projects with the conscious intention of building identity, but with a genuine intenti

A little bit of pop psychology from my end... I don't think people start projects with the conscious intention of building identity, but with a genuine intention of delivering. I do think, though, that there's a small (or big!) part of your unconscious brain that binds these efforts to an overarching persona-building (both inwards and outwards) project. Although unconscious, it contributes to this net energy. I guess that this communicating your intentions satisfies this portion of your brain, and reduces the amount of energy involved in the project.