Exactly. Only yesterday, my partner was complaining about how the like icons on her FaceBook page had become animated. Mine were static at the time - clearly FB

Exactly. Only yesterday, my partner was complaining about how the like icons on her FaceBook page had become animated. Mine were static at the time - clearly FB had put her in a test bucket for some 'do animated like icons increase engagement?' test. FB does this stuff all the time.