Holding up AOL One (Adap.tv rebranded) to represent modern digital advertising is like holding up IBM to represent modern Database design. It's bad context bord

Holding up AOL One (Adap.tv rebranded) to represent modern digital advertising is like holding up IBM to represent modern Database design. It's bad context bordering on negligence. Adap developed their ad manager before the IAB produced video standards. Utilizing a team in India, which made it compatible with strange workarounds and primitive browsers from decades past, it has been monkey patched to the current clusterfuck it is today...it will take you awhile to detangle it but you can watch the IFrames in IFrames making async requests all along the way. Adserving platforms are more primitive, the older the company is. The reasons are the same as any other mega-system. Entrenched process and existing revenue stream (fear of change). That being said, look at an actual modern adserver and they don't have the massive multi-call overhead.