4 ms·
Everyone feels the pain: Publisher gets paid on a $1 CPM basis while Cedato gets paid $5-10 CPM and pockets the difference. Advertiser thinks they paid for qu
by jdangu 9y ago
Everyone feels the pain:
Publisher gets paid on a $1 CPM basis while Cedato gets paid $5-10 CPM and pockets the difference.
Advertiser thinks they paid for quality video content preroll but it's actually a tiny rectangle normally used for "display" ads.
Audience is infuriated. Think about what happens on a 4G mobile plan now that VPAID has been fully migrated from Flash to JS...
- erikb 9y agoAnd you can't even install ad blockers on the phone.
- shakna 9y agoFirefox Mobile, uBlock Origin. Adblockers are here.
- peteretep 9y agoMy iPhone has them just fine, and Android being less locked down makes me think it probably does too
- new299 9y agoIt's possible it's more likely on Android. However I don't think it's a given that it will be prompted by Google, or will continue to be the case. Google is an advertising company. Android, does not make money through licensing. It makes money by being a vehicle for advertising. Apple on the other hand, make money through selling products. Advertising (on the web) shouldn't make much difference to them, and helps put pressure on the competing platform as well as Adblocking being a potentially valuable feature to help sell their products.
- erikb 9y agoHow? I can't install plugins into my Chrome on iPhone 6s. And you can't switch the default browser so it only helps in 30 % of the cases (when you are not inside Facebook/Twitter/etc and when you are not clicking a link that opens the default browser)
- kbart 9y ago"And you can't even install ad blockers on the phone." Nonsense. I've been using Firefox + uBlock Origin on Android for years. There are even browsers/add-ons that can disable JavaScript completely, but I find it too much of a hassle.
- erikb 9y agomy mistake, can't edit my comment now. *iphone I mean
- pmontra 9y ago"How to block ads on iPhone and iPad" http://www.macworld.co.uk/how-to/iosapps/how-block-ads-on-iphone-ipad-3627089/ http://www.macworld.co.uk/how-to/iosapps/how-block-ads-on-ip...
- briandear 9y agoCrystal for iOS as one example. Safari provides support for adblockers in both mobile and desktop.
- PeachPlum 9y agoBut you can install Brendan Eich's ad-blocking Brave browser https://en.wikipedia.org/wiki/Brave_(web_browser) https://en.wikipedia.org/wiki/Brave_(web_browser)
- erikb 9y agoI'll try this one on all my phones. Thanks.
- winterlight 9y agoMy browsing experience on a mobile phone stepped up greatly since I started using Firefox Focus. You don't even need to mess around with plugins because ad blocking is already a built-in core feature.
- ljcn 9y agoAs others have said, now is actually a really rich time for ad/tracker-blocking browsers: * Brave * Firefox Focus * Ghostery to name but three.
- ep103 9y agoThe only person who cares about that, though, is the audience. Advertisers as a group don't really care that much. Right now, Online Ad Spend is growing industry wide, so fraud like this is just chalked up as an efficiency loss, on growing market. No one else in the chain cares.
- ec109685 9y agoThe publisher cares because they delivered a worse experience for user for no $