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The ad auctions that happen on Google (and Yahoo etc) are a simpler version of what happens on the web since there's only one publisher (i.e Google) and a singl
by umeshunni 9y ago
The ad auctions that happen on Google (and Yahoo etc) are a simpler version of what happens on the web since there's only one publisher (i.e Google) and a single 'ad network' (i.e. AdWords).
On the web, there are multiple publishers, served by multiple ad networks and multiple exchanges (and it's turtles all the way down)
Nowadays, bidding on the web happens through the OpenRTB protocol.
See https://www.iab.com/guidelines/real-time-bidding-rtb-project/ https://www.iab.com/guidelines/real-time-bidding-rtb-project...
http://sharethrough.com/guides/programmatic-native/ http://sharethrough.com/guides/programmatic-native/
- ChuckMcM 9y agoI am constrained by the non-disclosure I signed when I left Google from disclosing how I know this, but I know that the auctions on Google are "not a simpler version" :-). That said, I think IAB's efforts to make auction priced advertising available to people who don't use Google's ad network is commendable.
- beagle3 9y agoAppNexus[0] used to provide RTB to many networks in 2011, including Google and Facebook. Isn't that still the case? [0] https://en.wikipedia.org/wiki/AppNexus https://en.wikipedia.org/wiki/AppNexus