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There are at least a dozen companies trying to do exactly that. Thing is, Tesla was exceptionally lucky, and it is still incredibly hard to build a car company
by hwillis 9y ago
There are at least a dozen companies trying to do exactly that. Thing is, Tesla was exceptionally lucky, and it is still incredibly hard to build a car company. Tesla managed to squeak through to the Model S, which was absolutely critical.
For companies that are trying to make a Tesla killer, they have to hit the price point above a Model S with zero volume. That's means no factory and hand building almost everything. That destroys any ability to price reasonably. Tesla killers start at 300k and range up to 2 million. Nobody at that price point wants electric cars right now, or at least very few people. It doesn't come with the same bragging rights as a Ferrari or Koenigsegg. Those have brand and absolute, vastly supreme performance respectively.
Also, I suspect people are aware that as soon as Tesla announces a new roadster the game will be over. Nobody will want to buy anything else.