What value, if any, can information from Reddit be used by Conde Nast to drive their larger business (i.e. selling ads)? Not knowing anything about the deal (b

What value, if any, can information from Reddit be used by Conde Nast to drive their larger business (i.e. selling ads)? Not knowing anything about the deal (but knowing a bit about Conde's general disdain for the web) I'm still surprised that your biggest problem is an ad-sales framework. At the same time, I always assumed that Reddit was one of the most future-forward components in Conde's portfolio, and that it could provide as much if not more intelligence value to its owners than it could via direct revenue. This are totally off the cuff responses. I could easily be wrong about everything.