Something I've often wondered about is if there exists a pricing policy that could be implemented in such a way as to remove the incentive of ticket scaplers,

Something I've often wondered about is if there exists a pricing policy that could be implemented in such a way as to remove the incentive of ticket scaplers, while not hurting regular buyers. Some kind of reverse auction perhaps. Or something equally unusual. If it always comes down to, once it's sold out, then the scalpers raise the prices, isn't it simply a question of the balance of supply and demand wanting to push the price up. So why are the event organisers leaving money on the table by pricing below the equilibrium price. Simple answer seems to be let the price rise to the equilibrium, then increase the supply by putting on more events until it falls to the level you want the price to be.