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Yelp just paid 20 million dollars for Turnstyle Solutions, which specializes in tracking retail customers with the WiFi signals sent by smartphones, without ask
by stephenboyd 9y ago
Yelp just paid 20 million dollars for Turnstyle Solutions, which specializes in tracking retail customers with the WiFi signals sent by smartphones, without asking for the phone customer's consent. If you want to opt out, you have to go out of your way to register your device's mac address with them.
https://www.wsj.com/articles/what-secrets-your-phone-is-sharing-about-you-1389663783 https://www.wsj.com/articles/what-secrets-your-phone-is-shar...
https://techcrunch.com/2017/04/04/yelp-acquires-wi-fi-marketing-company-turnstyle-analytics-for-20-million/ https://techcrunch.com/2017/04/04/yelp-acquires-wi-fi-market...
- abakker 9y agoregistering with the company you want to avoid sure seems like a great way to guarantee privacy. /s
- agumonkey 9y agoThis whole era of data gathering boggles my mind, what kind of fluff do they extract ? and how valuable is it really ? I think it was S. Yegge that said we turned the smartest brains into like-button developpers. :sigh!
- sixothree 9y ago> and how valuable is it really ? at least 20 million dollars