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Does this data really provide a monetary benefit to companies?

• losteric 9y ago
  Of course. eg it can be used to measure how people are influenced by a clothing display, what brands/seasons they're looking for, the effectiveness of different "Sale!" signs, which products are dead inventory wasting floorspace, etc On the other hand, personally I would immediately stop shopping at stores that spied on customers like that.
  • jitix 9y ago
    The devices are quite inconspicuous and the company has other competitors doing similar things so I stopped having my wifi and Bluetooth on except I know I want to use them. But there's tech being developed that can use cell signals as well but as I understand it's more difficult to read those packets.
    • fish_fan 9y ago
      Leave your phone in the car. Also your smart watch, i guess.
      • jitix 9y ago
        yeah the tech works with smart watches, tablets and any other wifi enabled device
• jitix 9y ago
  The stores can see correlations between products and how many people do "window shopping" in a section. Basically it's being marketed as giving e-commerce type insights into customer behavior for brick and mortar stores. But the tech can be used in many other scenarios.