Yes, the soul of products made by Dyson definitely share that same sense of magic as those from Apple. The "fan" they put out a little while back is a perfect

Yes, the soul of products made by Dyson definitely share that same sense of magic as those from Apple. The "fan" they put out a little while back is a perfect example - absolutely minimalist, not a single extraneous feature. But also like Apple, the products have an underlying technical prowess that just doesn't exist in their competitors. That fan - it's absolutely insane, there are no moving parts as seen from the exterior. It's like magic - does that remind you of another product? I think products like this can only be created when it's a product person that heads the company. It's only when the product is the CEO's baby that enough passion is put into the product to make that magic. Of course, it also needs a bunch of money behind the CEO, because it's only with money that you can make decisions without having to worry about the bottom line during the design phase. Apple couldn't have done what they did without first starting with the Apple I/II. Those weren't magical products, they were just "good enough" to permit the bootstrapping of the Mac.